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Channel: Caitlin McCabe » General Awesome
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In Which I Launch Real Bullets Branding and Specialize.

I did it.  I launched a new company.   It’s called Real Bullets Branding – here’s the site. I’d love to say it was because I was hit by a lightening bolt idea and had to make it real, but it didn’t...

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Sponsors At Coachella. And A Brand That Didn’t Sponsor But Was Very Visible.

I wasn’t supposed to go to Coachella (which, if you are over 30 you might not know is a music festival of about 100,000 people in the desert outside of LA showcasing a huge lineup of bands, mostly...

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Business Owner or Entrepreneur? What’s The Difference?

I’ve been working from Boston this week so I’ve had the great fortune to hang out with some internet friends I haven’t seen in a while as well as meet some new people.  One of the things I love about...

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Real Bullets Goes To Boston! Ways to tell that you should move your company.

So, big news for Real Bullets Branding! I’ve decided to move the whole show to Boston after long hours of trying to figure out if Madison was the right city (for a while it was), or if the winters...

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Fearing the Move: Confessional.

“Forget safety, live where you fear to live”  ~Rumi I started telling people a week or so ago that Ryan and I were moving to Boston.  We collected boxes, started packing the kitchen stuff and talked a...

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Building An Online Strategy: Competitors

There are two kinds of people, those who do the work and those who take the credit. Try to be in the first group; there is less competition there. ~ Indira Ghandi When it comes to competition, I know...

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Events and Online: What Bushmills Whiskey Is Doing Right.

When I was invited by a friend to go to the Bushmills Whiskey party in Boston the first thing I asked was: “are they going to have anything besides whiskey drinks?”  I’m not a huge fan of whiskey...

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Which Ads Were The Best, And Worst At The Superbowl

My heart always gets a little warmer when I turn away from the gathering I’m at (who is there to watch football of course) and log on Twitter and visit with my people about the REALLY important stuff....

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Our Pinterest Top 4: Who’s Got it Right?

By  Melissa Lawhorn While there are a lot of social networks out there, one of the golden rules of digital marketing is to go where your customers go. Right now, that place is Pinterest. Not...

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New Office!

Real Bullets is now on Newbury Street!

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So we got our first real Christmas Tree….

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3AM

I was up at 3AM the other night.   When I used to write about being awake at 3AM it was because I had stayed out UNTIL 3AM and it was fun and sexy and I was probably doing something incredibly stupid...

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Art or Advertising?

I never get tired of surprising logo / product pairings.  (LostAtEMinor)

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J is for Josephine

I never was a big fan of monogrammed anything until Josephine came along and now I can’t get enough things with a little “J” on them! For Christmas my sister sent me this bracelet from a brand I had...

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We’ll Never Be Rested.

I love Lorde’s whole album but this re-write of her song ‘Royals’ to sound like a dead tired parent is amazing. Click to listen —> well-never-be-rested-a-royals

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Waiting for the Subway

I’m a total people watcher, particularly at train stops where there is nothing else to do but check out  who else is going to be on your train.  When you take public transportation a lot you get to...

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Article 0

The pediatrician where we take Josephine looks like it’s in a neighborhood.  You drive by all these houses and and then out of nowhere there’s this professional looking building.  The first time we...

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